Blog

‘So, what do you do?’ Has there ever been a more common, innocuous question which gets answered so badly? Think about it – we’ve all... Read More

What’s a Pitch? A Pitch is a moment when we have a chance to present ourselves – if people could evaluate and feel somewhat differently about... Read More

Always back self – interest It can be challenging for us to answer ‘So, what do you do?’ if we have no background information about... Read More

A Poor Pitch Closes The Door… We never get a second chance to make a first impression – a lot of sales are lost in... Read More

What’s a Pitch? While there are many different pitches, the first one is often our answer to ‘So, what do you do?’ Given we’ve all... Read More

What’s a Pitch? While there are many different pitches, it might be as simple as a twenty second answer to ‘So, what do you do?’... Read More

Life’s a Pitch We are regularly putting our case forward when we communicate with not just clients and prospects, but also work colleagues, friends and family.... Read More