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Pitch

How to answer ‘So, what do you do?’ (in 20 seconds)

Has there ever been a more common, innocuous question which gets answered so badly? Think about it – we’ve all regretted asking this question because so many people have a poor answer.

The 7 sins of pitching

We are regularly putting our case forward when we communicate with not just clients and prospects, but also work colleagues, friends and family.

Three reasons to get pitch perfect

A pitch is a moment when we have a chance to present ourselves – if people could evaluate and feel somewhat differently about us or form a new impression of us after a conversation or a meeting for example, then it’s a pitch.

Questions are key to a perfect pitch

It can be challenging for us to answer ‘So, what do you do?’ if we have no background information about the person we’re speaking with and what’s relevant to them.

Are you easy to buy from?

We never get a second chance to make a first impression – a lot of sales are lost in the first few minutes before we get a chance to demonstrate our expertise.

‘So, what do you do?’ 3 big pitch pitfalls to avoid

While there are many different pitches, the first one is often our answer to ‘So, what do you do?’ Given we’ve all regretted asking someone this question or felt some anxiety when answering this ourselves at some stage (too presumptive?), you’ll know

Is your pitch attracting the ideal clients you deserve?

While there are many different pitches, it might be as simple as a twenty second answer to ‘So, what do you do?’ or a formal presentation to a prospect, client, referral partner or investor.

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