What’s a Pitch?
A Pitch is a moment when we have a chance to present ourselves – if people could evaluate and feel somewhat differently about us or form a new impression of us after a conversation or a meeting for example, then it’s a Pitch.
While there are many different pitches, the first one is often our answer to ‘So, what do you do?’ Given we’ve all regretted asking someone this question, we know that too many people have a poor Pitch.
So with this in mind, let’s examine three reasons to get Pitch perfect…
1.Increasing competition – consumers are bombarded by thousands of messages on a daily basis and are short on time, spoiled for choice and have limited attention spans, making apathy and memory loss two of our biggest competitors as we seek to connect with them. In this environment, anything less than a clear, concise and compelling message will see us miss out on their business.
2. Increasing consumer expectations – everyone has to be aware of their business’ pitch/key messages and how to best demonstrate this consistently to consumers. If a sales team pitches customer service and isn’t aligned with the customer experience, it just heightens dissatisfaction and causes customers to leave.
3. The power of purpose – as Simon Sinek says, “people don’t buy what you do, they buy why you do it…your goal isn’t to do business with everyone who needs what you do, but rather with people who believe what you believe.”
Our ability to clearly express our purpose, our beliefs and why people should care is critical in engendering feelings of trust – without this, we haven’t effectively engaged people’s emotions in the buying process. What you do and how you do it is secondary.
Why should I care?
From the emails we write, to our phone calls and the meetings we attend…we’re always pitching. Despite the practice we get and the opportunities we have, few of us do it well. Practice doesn’t make perfect, perfect practice makes perfect!
We can create a lot of value, but if we can’t communicate it in a compelling manner we’ll miss out on the ideal clients that we deserve.
Are you attracting the ideal clients you deserve?
The benefits of developing a Perfect Pitch can be substantial, so if you don’t have in – house expertise – seek help. Customer Return help small and medium sized businesses attract more of their ideal clients, faster.
Got the Perfect Pitch? Try our 2 minute Perfect Pitch Self Evaluation